The Fire Bold Print Ad Displays Heart Rate 800/mints

A leading Indian smartwatch brand Fire Bolt has surprised the people with a new ad campaign. The brand has roped in the Indian cricket team captain Virat Kohli as the brand ambassador for their latest product- the Fore Bolt. While the normal heart rate is 60-100 bpm, the Fire Bolt displays an 800 bpm heart rate on the print ad.

Fire Bolt Ads

The ad appeared on the first page of multiple leading newspapers in India, such as The Times of India and The Hindu. It is surprising that even the leading publishers were not aware of the ad’s content until it was released. This may raise questions about the reliability of advertisements that appear in the newspapers.

The ad campaign has been receiving a lot of trolling on social media because of strange heart rates. Many people have tagged Virat Kohli in their tweets. But still, the Indian cricket team captain hasn’t responded to this trolling.

It could be a simple photoshop fail, but the brand should have been more careful while releasing the ad. However, many people question the reliability of such products, which claim to measure heart rate accurately.

Also Read: Apple Watch Series 8 Rumors: What to Expect

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